Website Feedback

Myself and Kelly had to create our production website. Although this was originally Blairs job, she had other work that she was busy completing to catch-up on.
We created the website using the free website hoster and creator 'Wix'. The URL for the website is www.samanthalong4.wix.com/carpediem.

After we quickly put together the website, we got a focus group together of students in our class. From the focus group, we wanted feedback on how we could improve our website. The feedback that we received will be explained below.

The first bit of feedback that cropped up a lot was our background colour. We thought that our background colour was best white at first, because of all the heavily coloured images we had included. However, after the meeting with the focus group, they found that the background colour of the website would be better suited in a light blue or light pink. We agreed with this feedback and so decided to change the background colour to a light blue, which we felt brought the website together with the wide range of colours.

Another thing that our target audience picked up on was the amount of information we had given on each page. The layout of our website meant that we couldn't include an awful lot of information on each page, and neither did we think it was necessary. But, after receiving this feedback and looking at other film marketing websites, we thought that more information should be given to enable the target audience to gain an understanding of what our production was about and to entice them to want to watch it.

Our last bit of feedback that we decided to act upon was on our 'Locations' page. We noticed particularly that the audience was interested in the different locations that the characters travel to. As our animation is focused around the quote "The World is a book and those who do not travel only read a page", we thought that it was important to add a bit more information on what we wanted the audience to think about each location and why the characters decided to travel.

One bit of feedback that we thought wasn't applicable to our animation was a characters page. Because we only have two characters who are silhouettes and outlines with no speech, we felt that having a characters page would not only be uninteresting, but irrelevant. Even though we had to do character development in our pre-production, we wanted the characters life and travelling to be focused on more, rather than the character and his characteristics.

Below are pictures of the website after I had made all of the changes.

The home page with part of the film poster and more or a colour scheme.

About page with more information on what the animation is about and a picture of the beginning of the film. 

The crew page, explaining some of our roles and pictures which have links to each of our blogs.

Our inspirations page, showing films and an independent animation where we got some of our ideas from and the style of the animation.

The locations page now has more information and a slide show of pictures of the different locations, giving the audience more of an idea what we mean by 'locations'.