Marketing Profile
A marketing profile is something which companies create to
firstly, plan how their marketing strategies will work and how their target
audience will perceive them. Things that are usually included are
characteristics of their product/service and how they can get their target
audience to pick up on their ways of introducing and practically ‘selling’ it
to them.
The first thing that we used for marketing our animation was
our pitch. Pitches are a way to promote or sell your idea and views. We created
a pitch that we had to show to our tutor, putting across a detailed, yet in an
interesting and creative way our idea, it’s target audience, where we got our
inspiration from etc. This was done before we had gone into detail with
creating our backgrounds and characters, but we had enough information to know
in which direction we would be going.
The main piece of
marketing that films use is their websites, trailers and posters. Film posters
are put on buses, billboards, in magazines, newspapers, in cinemas, on adverts
online and in a lot of other places. Film posters are created to catch your
eye, to make you remember the film and to make you want to go to the cinema and
watch it. The pictures used should reflect the film and also the mood of the
film, and grab your attention and make it memorable. Film trailers are a very
big marketing resource, as they can be seen on the television, in the cinema
before the film starts and online. They are used to show clips of a film that
will enable the audience to understand the storyline of a film, but not too
much to make them not feel the need to go and see it. A film trailer is
something that we didn’t do for our animation, and I don’t particularly think
that it’s long enough to make a trailer or if we would want there to be a
trailer as a poster would be enough. Something myself and Kelly have created
though is a website, which has details about the animation and about us
creating it.
Above, is our film poster, which will be a marketing aid.
This will be hung up on the screening evening of all of the second years final
major projects. Posters could also be put up around college to promote the
night, and our film poster to promote which films will be seen.
Our website is a key to marketing our film, with links to
our blogs which can also be a tool to market it. , which has a page about the
animation with a brief synopsis, a crew page with text explaining what we had
to do as a group , pictures of us and links to our blogs. The other page has
inspirations, showing films that prompted us to come up with our final idea and
a locations page, showing the different countries that Bill travels to. On our
website is links to a facebook and twitter page. Although we haven’t created a
either of these accounts, it would be a very good way to aim at our target
audience. Paranormal Activity was made on a very small budget, as our animation
was, and most of the marketing was done for free via twitter and facebook.
Lastly, a way of marketing that was highly successful for
The Blair Witch Project is word of mouth. Word of mouth means when people talk about
your film to their friends, family and acquaintances and spread the work,
almost unknowingly. If the marketing is done in the right way, this can be
highly successful to get a positive word of mouth about your film.
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